Perspective

I was driving down the interstate the other evening with a semi behind me and two on either side of me when a deer stepped out into traffic. Thankfully we all stopped in time and the other three lanes of traffic across the median did the same! The deer was safe and so were we all! Whew! The next day on Facebook a post pictured two deer checking their mailbox pulling out a letter. It was another thank you note from the auto collision shop. I had to laugh. It is all a matter of perspective.

I have customers who love the snow and ice of winter because they say it brings them much needed business during the winter…and I have those who say their business slumps during the winter because their customers don’t drive as much and don’t need service as often. Again…it is a matter of perspective. For my customers in the warmer climates all year round you would think it would be “steady as she goes” but not always.

What is the important thing here? To know your customers’ habits. I was so surprised to learn recently that Walmart depends on weather forecasts to stock their shelves!

Walmart Is Mining Weather Data to Increase Sales: 4 Weirdest Examples
People don’t like to eat berries when it’s windy
Oct 31, 2014, 1:59 pm EST | By Karl Utermohlen, InvestorPlace Writer
Walmart (WMT) is now using the weather to increase store sales.

The retailer partnered up with the Weather Co. to mine weather data that will help it determine when certain foods are more popular.
Walmart has found thousands of correlations between weather trends and the popularity of certain foods. Here are four of the weirdest ones:
• Berries are at their peak in popularity when there are low winds with temperatures below 80 degrees.
• People like to eat steak when it’s warm (but not too hot) with high winds and no rain.
• On the other hand, ground beef is more likely to be purchased with higher temperatures, low wind and sunny conditions.
• Salads are also popular with low winds and temperatures over 80 degrees!

If you experience a winter sales slump just contact me! We can help!
Rhonda Hiltbrand
CEO
News Works Marketing