You… The Indomitable Spirit

Rhonda Hiltbrand“Don’t get mad. Don’t get even. Get stronger, faster and more powerful. Fill yourself with knowledge and empathy and an indomitable spirit, because no one else can do that for you. In the end, it’s your life, your choice and your world. Give 110%, always.” — Apolo Ohno

As I have stated so many times in my Help Me Rhonda columns…the service advisor has an enormous role in the business! You are the face of the business to your customers…you are the middleman/woman between the counter and the technicians. Everyone depends on you!

Sometimes I am sure that is a burden to you… especially when you take the brunt of the wrath of an unhappy customer who is positive that the technician messed up on their car repair/service. Through it all, stay positive. How?

• Always be polite to the customer.
• Remember… you know more about auto service/repair than the customer ever will… you are an authority on the subject!
• If the techs really did mess up, you know the best way to soothe the customer and give the tech a pep talk on doing it correctly this time!
• You have chosen this occupation … this career… because you love it! You are the very best at what you do!
• You take training classes or sign up for online service advisor blogs because you always strive to learn more in order to be more!

You are the best and you do give 110% each and every day! Be proud of who you are and what you do! It is a gift!

Rhonda Hiltbrand
CEO
News Works Marketing


Frustrated with Social Media? Don’t Be!

Rhonda Hiltbrand(Marketing Essentials of the Highly Successful Shop Owner – Part Two)

Social media marketing can be effective, but it shouldn’t be your only tactic for promoting your business, writes Sticky Branding President Jeremy Miller. 

This is part two in answer to a reader who is frustrated that many of his marketing strategies aren’t working like he thought it would! Today’s post is about social media.

Many small business owners (and large business) are frustrated that “Social Media” isn’t paying off.  As small business owners you may have the advantage because:

  • Those who interact with your social media may actually know you and care more about your posts. They will even engage with them now and then.
  • Most of you are posting your own social media and aren’t paying someone (an outside service) to do it for you!

Facebook, Twitter, Pinterest and all the other social sites are a good way to be “social.”  They aren’t necessarily a way to add dollars to your bank account.  Don’t stop being social because of this…your posts can still be enjoyed by your customers.

What type of posts do my most successful shop owners share?

  • Trivia about famous cars
  • Actual pictures of disastrous car parts they are replacing that day
  • Pictures of a staff member’s birthday party, etc.
  • Pictures of unique vehicles they are working on that day

Social media posts themselves may not be making you money, however, they do keep your shop “top of mind awareness” and isn’t that a very important part of marketing?

Do you pay Facebook for your ads?  If so, here is something you will want to know!
Facebook is collaborating with the Media Ratings Council and the Interactive Advertising Bureau on viewability. The social network charges only for ads actually viewed, but it defines that as any ad that appears even slightly in front of a user instead of the MRC’s standard that an ad should be 50% viewable for at least one second. The Wall Street Journal

Rhonda Hiltbrand
CEO
News Works Marketing