Making It All Work On Both Sides of the Counter

Rhonda Hiltbrand“We’re not in the chicken business; we’re in the people business.” ~Truett Cathy – late founder of Chick-fil-A

Working in a small business has challenges but many rewards.

  • You are never just a number!
  • You stand out no matter what your job title is!
  • Your actions matter every moment!
  • You sometimes get to wear many hats so you learn … a lot!
  • You are appreciated every single day!

What do the best service advisors offer their employer?

  • Engagement
  • Enthusiasm
  • A positive attitude

What do the best service advisors offer their customers?

  • A smile
  • A helpful attitude
  • A non-judgmental demeanor
  • Eye contact
  • Dignity and respect

Be the very best you can each and every single day and you, your employer and your customers will reap the rewards.

I hope you have wonderful 2016!

Rhonda Hiltbrand
CEO
News Works Marketing


SEO (Search Engine Optimization) Challenges

Rhonda HiltbrandA journey of a thousand sites begins with a single click. ~Author Unknown

Just a couple of years ago, in order to have the best SEO, auto repair shop owners (or the people they hired to help their SEO along) just stuffed their website full of adwords.  It didn’t matter to them if the “articles” didn’t make sense.  They just kept adding those key words!

Then along came “content marketing” and if your website articles didn’t make sense you quickly got pushed down the list in the search.  Those who faithfully track their website’s success were amazed at how quickly those adwords were no longer helping like they used to.

SEO, like everything else in marketing, keeps changing.  It may be subtle at first but before you know it, it can be a real game changer.  What matters at this moment for SEO?

  • Relevant content
  • Mobile-friendly look
  • Keep it short as consumers’ attention spans keep getting shorter
  • Telephone numbers need to stand out
  • Using video? The shorter the better
  • Get your point across in a hurry

What does this tell us about marketing in general?  You might fool consumers at first with “tricks” but it won’t last.  Be authentic as that stands the test of the time.

I hope you have a wonderful 2016!

Rhonda Hiltbrand
CEO
News Works Marketing