Trust

100_0580Few things help an individual more than to place responsibility upon him, and to let him know that you trust him. ~Booker T. Washington

I was thinking this week about the service providers in my life that I trust completely!  The outcome may not always be what I wanted to hear, but I trust them!

Our vet:  In December, both our older Maine Coon Cats passed away.  We were taking them to the vet weekly trying to keep them going…and the vet understood that but told us the plain truth.  One passed on its own by a heart attack and not the diabetes he had.  The other we had to put down a week later from nasal cancer.  Our vet was wonderful throughout and realized we really loved our pets and had to come to the reality of it all in our own way. We recommend them to family and friends and that is exactly how we found them in the first place.

Our HVAC person:  We have recommended this person to so many people and they all feel like we do…he is not the cheapest but does an absolute magnificent job! We were so happy when someone recommended him to us. He just contacted my husband this week to tell him he really appreciated all the business we have sent to him over the years and said that makes us one of his best and most valued customers.

Our auto repair shop:  When we take a vehicle to them and they call and say, by the way, your vehicle could use this or that, we just say, “make it happen!” We also recommend them to others, and once they use them, they feel like we do!

How has the trust been built?  They all have offered options and empathy!  What a great combination. They seem to really care.  It is a rare commodity these days! I am sure your customers feel the same way.  We answer reviews for one of our auto repair shops and they almost always get 5-Stars and even if they do not (you cannot please everyone) they have us write a gracious response.  This builds trust, too!

Take care and keep offering options and empathy!

Rhonda Hiltbrand
CEO
News Works Marketing