Trust

100_0580Few things help an individual more than to place responsibility upon him, and to let him know that you trust him. ~Booker T. Washington

I was thinking this week about the service providers in my life that I trust completely!  The outcome may not always be what I wanted to hear, but I trust them!

Our vet:  In December, both our older Maine Coon Cats passed away.  We were taking them to the vet weekly trying to keep them going…and the vet understood that but told us the plain truth.  One passed on its own by a heart attack and not the diabetes he had.  The other we had to put down a week later from nasal cancer.  Our vet was wonderful throughout and realized we really loved our pets and had to come to the reality of it all in our own way. We recommend them to family and friends and that is exactly how we found them in the first place.

Our HVAC person:  We have recommended this person to so many people and they all feel like we do…he is not the cheapest but does an absolute magnificent job! We were so happy when someone recommended him to us. He just contacted my husband this week to tell him he really appreciated all the business we have sent to him over the years and said that makes us one of his best and most valued customers.

Our auto repair shop:  When we take a vehicle to them and they call and say, by the way, your vehicle could use this or that, we just say, “make it happen!” We also recommend them to others, and once they use them, they feel like we do!

How has the trust been built?  They all have offered options and empathy!  What a great combination. They seem to really care.  It is a rare commodity these days! I am sure your customers feel the same way.  We answer reviews for one of our auto repair shops and they almost always get 5-Stars and even if they do not (you cannot please everyone) they have us write a gracious response.  This builds trust, too!

Take care and keep offering options and empathy!

Rhonda Hiltbrand
CEO
News Works Marketing


There is Power in Positivity!

100_0580This plaque has been hanging in my office for years.  Most of the time, I don’t pay a lot of attention to it as you get used to things “just being there.”  I was dusting it last week, as usual, and actually read through it again.  I always liked what it said.  I do, however, think in these days, we need more than a “pinch” of positivity.  It always helps to think positive thoughts, read positive things, and use positive words when speaking.  I sometimes make the mistake of consuming too much news in my newsfeed!  It can leave me feeling anxious and a bit depressed on these “bleak mid-winter” days.  I have to tell myself to skim the headlines and move on!  Don’t dwell on it, especially if it is a bunch of predictions!

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Stay positive, my friends!  If you need help with the “cup of market vision” we are here for you!
Rhonda Hiltbrand
CEO
News Works Marketing


Happy Thanksgiving!

100_0580“Getting through 2020 by counting my blessings each and every day!”

Once the initial shock in March of this year wore off, I learned to carry on by counting my blessings.  Even with the threat of Covid, distancing, mask wearing and all the changes it has brought to our lives, I still have so much to be thankful for.

In my professional life I have amazing customers, readers, fantastic staff, and excellent suppliers.  I have those who offer encouragement, and who make me smile and laugh!

I just wanted to take this opportunity to say a big “thank you” to all of you!  I know Thanksgiving will be different this year, but I still want to wish you a happy day and to say stay hopeful for a better tomorrow!

Thanks again for being the best of the best!

Rhonda Hiltbrand
CEO
News Works Marketing


Autumn

100_0580“Autumn carries more gold in its pocket than all the other seasons.” – Jim Bishop

Autumn is a great time to remind your customers to get their vehicles ready for the colder months ahead.  Many stayed home this year instead of taking a vacation, so they might not have considered it necessary to get their vehicle in tip-top shape at that time.  This is a good opportunity for auto repair shops to get their customers back in the shop for needed services and repairs so you can keep them safe and those they share the road with!

If we can help you get the word out, just let us know!

Wishing you a wonderful Autumn!

Rhonda Hiltbrand
CEO
News Works Marketing


Wishing You All The Best!

100_05802020 has certainly been interesting!  I know the 1920’s was called “The Roaring Twenties” and I wonder how the rest of our decade will turn out!  It certainly started out with a bang!

I did notice something that I will mention here.  My customers that used humor or showed caring by helping other businesses (restaurants in their area) did very well during this time.  I also noticed (not my customers) other shops almost demanding their customers support during the pandemic because in the past that shop donated to the customers’ children’s sports team, etc.  They were obviously not doing so well. Insisting people should support them was not the way to go about it.

I am a very small business and I appreciate my customers so very much.  I know you do not owe me your business or your loyalty but always know that I do not take it for granted.

I hope going forward we all continue to survive and hopefully thrive.  Have a wonderful July 4th!

Rhonda Hiltbrand
CEO
News Works Marketing


Adversity

100_0580Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant. ~Horace

I just wanted to share what some of my wonderful customers are doing during this difficult time of isolation for the masses.  I thought you might want to try it as well.

–  Several are offering to pick up their customers’ vehicles, service and return them. I think if I was a health care professional at this time, I would so appreciate that kindness! Many others would as well.

–  A few have even offered to pick up medicine and food and other supplies to those shut in and deliver them to the customer’s door.

–  I think it is wonderful how many are saying they are disinfecting the steering wheel, etc, after they have worked on their customers’ vehicles (and many say this is normal procedure) and of course the service counter as well.

These customers didn’t wait weeks to get these messages out!  They reacted fast!  Congratulations to you all for being proactive on making our world that much healthier and safer.

News Works Marketing is still open and operating normally so if you need us, just give us a shout!

Wishing you all health and prosperity!

Rhonda Hiltbrand
CEO
News Works Marketing


Direct Mail Works!

100_0580In Ohio, our primary election day is March 17th.  Our mailboxes have been overflowing with postcards from the hopeful candidates.  Why is that?  Direct mail works!  It grabs attention.  Recipients look at it and interact with it.  They can’t “scroll” past it.  They stop and read it.  Think about what it can do for your business.  It still gets the best results.

If you need help in this area, contact us.

Thanks!
Rhonda Hiltbrand
CEO
News Works Marketing


Don’t Be Shy…Introduce Yourself!

100_0580In a five-mail radius of my home, we have several chain repair shops that “do it all”.  Recently I noticed two independents have started business in the area.  They never seem busy and I hope it isn’t a case of “We put up a sign so customers will come!”

They don’t have websites or social media pages and I have not received a mailing.  Consumers these days want to find out about a place before they come in for service or repair.  The interesting thing is, the chain stores are not at all shy about sending me mailers, including coupon books good for one year and postcards.  I am not a customer, but they are forever hopeful.

Make sure you are the first in the neighborhood to greet new movers or introduce yourself now and then to the area to remind them what wonderful services you offer and that they are always welcome to give you a try!

If you need help, give us a call!

I hope you all have an amazingly good year!

Rhonda Hiltbrand
CEO
News Works Marketing


Building Trust

100_0580“Trust but verify.” – Ronald Reagan.

My 87-year-old mother-in-law called my husband and asked him about having a cooling system flush.  Her dealership told her in the spring that she could get by then but would need to have it flushed before winter.

She said she really didn’t want to go all the way back to the dealership and asked what she should do.  We told her we could take her to the shop we go to, as they were very good and trustworthy, and this wouldn’t take long.

I asked a few questions like why her dealership thought she needed this?  She said that my brother-in-law asked the same question.  She wasn’t sure why.  I wondered if it somehow was dirty.  I knew it wasn’t a mileage issue as she doesn’t have many miles on her vehicle.

When we got to the repair shop, they lifted the hood, ran a test and told us in 5 minutes that she didn’t need a cooling system flush and wouldn’t for some time.  They said if she really wanted them to do it, they would, but it sure wasn’t necessary.

It just verified for me that the shop we go to is trustworthy and true!  I don’t think my mother-in-law will be going to the dealership from here on out.  She now feels they were trying to rip off an elderly woman.  Whatever the reason, they were making a “money grab” and that was not good.

Always go out of your way to build trust with your customers.  I know many of my customers do this each and every day in many large and small ways.  It warms my heart.

Have a great day!
Rhonda Hiltbrand
CEO
News Works Marketing


Spread Joy

100_0580“Don’t let anybody steal your sunshine.” Anonymous

The world sometimes feels full to the brim of negative people spreading negative thoughts.  I noticed in the last couple of months that when I open Facebook, I am often hit full on with large quantities of negativity.  I have learned to barely glance at those posts and I focus on the inspiring and humorous thoughts on Facebook instead.

That started me thinking about my business Facebook page.  Naturally, I want to keep my customers informed about marketing trends and security, but that can come across as negative as there is so much hacking going on today.  I decided people would rather see positive posts, not something that brings them down.  So…I tried it for a one month and the results were very gratifying!

From now on, I plan to do my best to spread sunshine around and sprinkle it with joy, as often as possible.  If your Facebook page seems a little bit gloomy, try brightening it up for a month and see what your results are!

Have a joyful, sunshiny week!
Rhonda Hiltbrand
CEO
News Works Marketing