Trust

100_0580Few things help an individual more than to place responsibility upon him, and to let him know that you trust him. ~Booker T. Washington

I was thinking this week about the service providers in my life that I trust completely!  The outcome may not always be what I wanted to hear, but I trust them!

Our vet:  In December, both our older Maine Coon Cats passed away.  We were taking them to the vet weekly trying to keep them going…and the vet understood that but told us the plain truth.  One passed on its own by a heart attack and not the diabetes he had.  The other we had to put down a week later from nasal cancer.  Our vet was wonderful throughout and realized we really loved our pets and had to come to the reality of it all in our own way. We recommend them to family and friends and that is exactly how we found them in the first place.

Our HVAC person:  We have recommended this person to so many people and they all feel like we do…he is not the cheapest but does an absolute magnificent job! We were so happy when someone recommended him to us. He just contacted my husband this week to tell him he really appreciated all the business we have sent to him over the years and said that makes us one of his best and most valued customers.

Our auto repair shop:  When we take a vehicle to them and they call and say, by the way, your vehicle could use this or that, we just say, “make it happen!” We also recommend them to others, and once they use them, they feel like we do!

How has the trust been built?  They all have offered options and empathy!  What a great combination. They seem to really care.  It is a rare commodity these days! I am sure your customers feel the same way.  We answer reviews for one of our auto repair shops and they almost always get 5-Stars and even if they do not (you cannot please everyone) they have us write a gracious response.  This builds trust, too!

Take care and keep offering options and empathy!

Rhonda Hiltbrand
CEO
News Works Marketing


There is Power in Positivity!

100_0580This plaque has been hanging in my office for years.  Most of the time, I don’t pay a lot of attention to it as you get used to things “just being there.”  I was dusting it last week, as usual, and actually read through it again.  I always liked what it said.  I do, however, think in these days, we need more than a “pinch” of positivity.  It always helps to think positive thoughts, read positive things, and use positive words when speaking.  I sometimes make the mistake of consuming too much news in my newsfeed!  It can leave me feeling anxious and a bit depressed on these “bleak mid-winter” days.  I have to tell myself to skim the headlines and move on!  Don’t dwell on it, especially if it is a bunch of predictions!

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Stay positive, my friends!  If you need help with the “cup of market vision” we are here for you!
Rhonda Hiltbrand
CEO
News Works Marketing


Happy Thanksgiving!

100_0580“Getting through 2020 by counting my blessings each and every day!”

Once the initial shock in March of this year wore off, I learned to carry on by counting my blessings.  Even with the threat of Covid, distancing, mask wearing and all the changes it has brought to our lives, I still have so much to be thankful for.

In my professional life I have amazing customers, readers, fantastic staff, and excellent suppliers.  I have those who offer encouragement, and who make me smile and laugh!

I just wanted to take this opportunity to say a big “thank you” to all of you!  I know Thanksgiving will be different this year, but I still want to wish you a happy day and to say stay hopeful for a better tomorrow!

Thanks again for being the best of the best!

Rhonda Hiltbrand
CEO
News Works Marketing


Building Trust

100_0580“Trust but verify.” – Ronald Reagan.

My 87-year-old mother-in-law called my husband and asked him about having a cooling system flush.  Her dealership told her in the spring that she could get by then but would need to have it flushed before winter.

She said she really didn’t want to go all the way back to the dealership and asked what she should do.  We told her we could take her to the shop we go to, as they were very good and trustworthy, and this wouldn’t take long.

I asked a few questions like why her dealership thought she needed this?  She said that my brother-in-law asked the same question.  She wasn’t sure why.  I wondered if it somehow was dirty.  I knew it wasn’t a mileage issue as she doesn’t have many miles on her vehicle.

When we got to the repair shop, they lifted the hood, ran a test and told us in 5 minutes that she didn’t need a cooling system flush and wouldn’t for some time.  They said if she really wanted them to do it, they would, but it sure wasn’t necessary.

It just verified for me that the shop we go to is trustworthy and true!  I don’t think my mother-in-law will be going to the dealership from here on out.  She now feels they were trying to rip off an elderly woman.  Whatever the reason, they were making a “money grab” and that was not good.

Always go out of your way to build trust with your customers.  I know many of my customers do this each and every day in many large and small ways.  It warms my heart.

Have a great day!
Rhonda Hiltbrand
CEO
News Works Marketing


Spread Joy

100_0580“Don’t let anybody steal your sunshine.” Anonymous

The world sometimes feels full to the brim of negative people spreading negative thoughts.  I noticed in the last couple of months that when I open Facebook, I am often hit full on with large quantities of negativity.  I have learned to barely glance at those posts and I focus on the inspiring and humorous thoughts on Facebook instead.

That started me thinking about my business Facebook page.  Naturally, I want to keep my customers informed about marketing trends and security, but that can come across as negative as there is so much hacking going on today.  I decided people would rather see positive posts, not something that brings them down.  So…I tried it for a one month and the results were very gratifying!

From now on, I plan to do my best to spread sunshine around and sprinkle it with joy, as often as possible.  If your Facebook page seems a little bit gloomy, try brightening it up for a month and see what your results are!

Have a joyful, sunshiny week!
Rhonda Hiltbrand
CEO
News Works Marketing


Attitude

Rhonda HiltbrandWork is either fun or drudgery. It depends on your attitude. I like fun. ~Colleen C. Barrett

I was thinking about the face of businesses.  Many times, the person we deal with in business is not the owner…but the employee who has become the “face of the business” for the consumer at that moment.  It is important to be a happy face with a great attitude that shines through.

I have no less than six grocery stores a mile from my home.  Sometimes I check myself out, but not always.  Of the six stores, one has wonderful items, but two particularly grumpy checkout ladies.  When I say, “Good morning! How are you, today?”  I get the rundown on how miserable their life is working at that store.  I always listen and say that I hope things improve.  I also mentally shake myself off when I leave the store and get myself in a happier state of mind.

The other stores have the most cheerful people working there.  One particularly hires older adults, and many have health issues (no, they don’t talk about their health, but one has an oxygen tank attached so…), but they are as cheerful as they can be.  You leave their presence and the store feeling great and uplifted.

Service advisors have the power to make the customers they deal with leave the shop feeling great and uplifted.  Always be that person!

I hope you have a wonderful day!

Rhonda Hiltbrand
CEO
News Works Marketing


Gratitude

Rhonda HiltbrandTo speak gratitude is courteous and pleasant, to enact gratitude is generous and noble, but to live gratitude is to touch Heaven. ~Johannes A. Gaertner

I have been hearing a lot about gratitude lately on the news and reading about it in articles.  When people are stressed and feeling anxious, they are always advised to write down what they are grateful for…to count their blessings.

Many of us gather together on Thanksgiving with family and friends and take a moment to count our blessings at that time.  Wouldn’t it be a wonderful thing to be mindful of our blessings every single day?  It would make us a more positive people.

I want all of you to know that I am very thankful for you.  You have all been a blessing to me professionally and personally.  I am grateful for my suppliers who enable me to have the business that I do.  I am thankful for my employees and know I would be nothing without them. I am thankful for family and friends who surround me with their love and support.

I hope each of you have a wonderful and blessed Thanksgiving!

Rhonda Hiltbrand
CEO
News Works Marketing


Automotive Service Advisor – Doing Your Part

Rhonda Hiltbrand“A satisfied customer is the best business strategy of all.” – Michael Leboeuf

If you are the service advisor but not the owner (I know some of you wear both hats) you are still very responsible for the success of the business you work for!  You are the front line.  Your role is extremely important!

You need to come to the job each day with energy, intelligence and a desire to meet the needs of each and every customer and at the same time, grow the bottom line of the shop you work for.  See how very important you are?

If you feel you are lacking in this area, or have lost your zeal the past year, make this your year to shine!  What can help?

  • Stay current with training.
  • Meet with others in your profession and exchange ideas.
  • Set goals for yourself with an attainable deadline to accomplish them.

Wishing you all the best in 2018!

Rhonda Hiltbrand
CEO
News Works Marketing


Looking for The Positive in a Negative World

Rhonda HiltbrandBusiness owners and/or service advisors often must set the tone for their business day.  If you are in the front-line servicing customers, you deal with all sorts of personalities.  Some days, you may feel a bit stressed and anxious and you aren’t exactly sure why.  I got to thinking about this recently when I was having a conversation with someone about how to deal with negative people.  They were wondering why people in general seem so negative lately.

We concluded that people could subconsciously become negative due to many factors; like waking up to the news on the alarm clock/radio each day.  The news is rarely good in those few minutes, and one’s head starts to be filled with negative vibes then and there.  What can you do to make life better for these negative folks you deal with?  You have to try to be the positive force.  It isn’t always easy but greet each one with a smile and hopefully your good attitude will spread and push out the bad attitude. Smile when you talk on the telephone, too.  It really does make a difference.

I also find counting my blessings helps me feel positive and I have much to be thankful for, including all of you.  I appreciate you more than I can say!

I hope you all have a wonderful Thanksgiving!

Stay positive!

Rhonda Hiltbrand
CEO
News Works Marketing

 


The Tale of the Hot Dog Vendor

Rhonda Hiltbrand“Early to bed, early to rise, work like [#%!] and advertise.” – Ted Turner

Over the years there have been similar versions of this tale.  It is one of my favorites.  From time to time I get asked to share it again, so here it is!

The Hot Dog Vendor

There was a hot dog vendor who sold the very best hot dogs by the side of the road. His business was booming, people loved his hot dogs, and his business steadily increased month after month. The man loved his business and believed in the need to provide great food at a great price.

This man was so busy advertising and selling his hot dogs and making lots of money, that he didn’t even have time to read the newspaper or listen to the radio. Consequently, he never heard a word about the potential economic slowdown. He just continued to offer his delicious hot dogs and his customers bought them. He kept advertising and selling, and they kept buying.

Then one day his college educated son told him that an economic downturn was surely coming. His son told him that people wouldn’t have enough money to buy his hot dogs. The successful hot dog vendor believed this, so on his son’s advice, he cut back on his advertising. Additionally, he started ordering less supplies and product, because after all, people would be cutting back soon.

He even went so far as to take down many of the billboards that led to his roadside stand. And sure enough, people stopped coming to him. People stopped buying his hot dogs, and he eventually went broke.

Then he thought to himself. “How smart my son is in predicting this.”

Hope you enjoyed it!

Happy advertising!
Rhonda Hiltbrand
CEO
News Works Marketing