I have had to have a severe talk with myself lately. When I get interrupted in my writing I have a hard time picking it back up with the same enthusiasm as when I started. I have elderly parents and I get as many as six calls a day from them stating that there is an emergency, and I need to come over right away! I stop what I am doing, grab the car keys and head out the door only to get a call back that says, “Don’t come. It is okay now!”. This is almost a daily occurrence. It puts me right off my game! This column, for example, is on its third rewrite. I told myself today that I’m not perfect, therefore this column won’t be perfect, so just let it go!
I know a young man in marketing that is so terrified of sending out something that isn’t perfect that his company is hurting big time! Once upon a time he was “red penciled” and “blue-lined” by a so called friend that set themselves up as an “expert” in spelling and grammar and he can’t move past it! I keep telling him that his writing is excellent and you don’t have to use great big words to make a point! He is just scared and won’t put anything on social media, or write a blog or communicate with his customers in any way except by telephone. He outsources all of the marketing he does for his customers and because of this he doesn’t have many.
I read this great quote the other day and it helped me. If you are procrastinating because you are afraid to be less than perfect…perhaps it will help you too!
Perfectionism causes people to shy away from opportunities, waste time on irrelevant details and aggravate colleagues. Constantly ranking being perfect ahead of being human is a surefire way to limit yourself both professionally and personally. ~K. Boogaard
We have such great customers but every now and then a brand new one gets too scared to move forward. We have to help them take “baby steps” and once they take the plunge, they are so happy that they did because they get a lot of great comments and business increases immediately because of the piece they sent out. Don’t be afraid to “move forward” for fear of criticism. Just do like I had to do today and realize that perfection is highly overrated!
The Less Than Perfect
News Works Marketing