Can You Be Replaced by Artificial Intelligence?

rhonda…Stephen Hawking suggests that “The development of full artificial intelligence could spell the end of the human race” to Elon Musk saying that “If I had to guess what our biggest existential threat is, it’s probably artificial intelligence.”

I must admit to you all that I am a Star Trek fan. My favorites are Star Trek, Next Generation and Star Trek, Voyager.  When it comes to artificial intelligence interacting with humans I always picture Data and The Doctor.  I know a lot of Sci Fi shows (and even these showed the dark side of AI on an episode or two) have the AI’s wiping out humanity, unhappy at how they had been treated.

My inbox is full lately on the subject of AI. My Smartbriefs articles are all about AI and what it can do for businesses.  It has been seen as the way to get back good customer service.  I have been thinking a lot about that lately and think to myself…what a shame that customer service has become so poor that we need to create an artificial type.

I had the point driven home to me when I was exceptionally tired last week and in a moment of weakness drove through and ordered a diet coke.  (I try to just have my morning coffee and then water the rest of the day).  The person handed me a dripping cup.  I asked that it be wiped off please (who wants that on their clothes and in the cup holder?).  They did and I left and when I went to take a drink the lid came off, getting me wet anyway.  At that moment, I thought that an AI being couldn’t do any worse and perhaps could do a whole lot better!

The news was saying that in ten years banks will no longer have tellers as they will be replaced with AI.  I find that very sad. Other businesses are also preparing to replace humans with kiosks and other forms of AI.

Next time you are out and about notice the type of customer service you are receiving.  Then ask yourself if you are giving the best possible customer service to your customers.  It is something to consider.  I am sure no one wants to feel they can be replaced by AI.

Rhonda Hiltbrand
CEO
News Works Marketing


Technology – Can’t Live With It…Can’t Live Without It!

Rhonda HiltbrandNever trust anything that can think for itself if you can’t see where it keeps its brain. ~J.K. Rowling

Technology: “the knack of so arranging the world that we don’t have to experience it.” ~Max Frisch

The other day I had great plans and a very tight schedule.  Undaunted…I had it all planned to the minute…but technology had other ideas.  The night before when I went to shut down my laptop, it decided to do an hour’s worth of updates.  The next morning…it very unkindly spent another hour doing more plus initializing.  Usually it asks permission but I read afterwards that it was trying to be helpful.  Needless to say that backed up my entire day as I simply had to launch payroll that morning to Paycor and other necessary items on my to-do-list that required technology in order to be accomplished. I was only happy I didn’t have a flight to catch!  I know the plane wouldn’t wait for me anymore than my “updates” would.

I was recently speaking to shop owners about technology.  We love it, of course, when we feel in control.  We all pay for monthly subscription services and it is up to us to decide, after using them for a few months, if they are worth it. We discussed that very issue…how do you really know if you are in control if you don’t track it?  Many pay their monthly subscriptions and never look back.  They couldn’t honestly tell you if what they are paying for is working for them or not.

Make sure the very technology you are paying for is working…and it isn’t getting a boost from another source you are also paying for and taking credit!  That doesn’t help you!  If you can’t track it yourself…don’t use it!

When my customers ask my opinion about certain services I don’t provide, I do research for them and recommend…but I always say it is now up to them to track it!! Keep in mind that what works for one shop…doesn’t necessarily work for every shop!  Do your due diligence.

Notice the quotes I used above…our technology does seem to be equipped with brains…like they think for themselves.  It is up to us though, to keep in touch with it enough that we do experience our world…and that we don’t just leave it up to technology as it keeps collecting its dues.

Have a great one!

Rhonda Hiltbrand
CEO
News Works Marketing


It Can Be Scary Out There!

Rhonda HiltbrandNever trust anything that can think for itself if you can’t see where it keeps its brain. ~J.K. Rowling

Technology…even for us in marketing can be a challenge.  Why?  Because sometimes its benefits are so very hard to prove! I have had a salesperson bugging me for over a month wanting me to buy his program that basically would interrupt a shop owner doing a search with an ad.  I told this salesperson that:

Number 1 – I can’t stand to have my searches interrupted by an ad and will sometimes just exit the site it took me to because that really annoys me! Why would I want to do that to auto repair shop owners?

Number 2 – Ad blocking has been threatened…so where would that leave me? Seems like that would be $1500 a month of wasted funds.

Number 3 – How would they target my customers as it is hard for me to even purchase a mailing or email list of independent auto repair shops without getting mostly new and used car dealerships and towing companies. I’ve wasted money on that before.

Needless to say he was very, very pushy and I hope he won’t bother me again!

Technology is a moving target.  What worked yesterday…might not work today…or tomorrow.  It is constantly changing.  I have a wonderful customer in Arizona who keeps great tabs on what works and doesn’t work for him.  He has a finger on the pulse of his business and his marketing.  He was surprised that ad words isn’t working so great now and that Yelp is doing well at this time.  When he paid a higher monthly fee for Yelp it didn’t work…now that he has gone with a less expensive package he is seeing good results.  Does he take that for granted? No…he will keep on testing to see.

Seems we never stop taking tests, right?

Happy Halloween from all of us at News Works Marketing!  Remember, if marketing is more frightening to you than things that go bump in the night…give us a call.  We are here to help!

Rhonda Hiltbrand
CEO
News Works Marketing