Many of our customers are telling us that they seem to be getting a lot more visits to their website, but it isn’t generating more sales. Here is what a recent study discovered:
“The MMA recently unveiled a study for Allstate containing compelling new insights – including proof that there is no direct correlation between click-throughs and conversions.”
Your website will get more visits these days and should…because it is now being used to look up your telephone number. If consumers hang out a bit and click through that is good news…they may just be trying to see if you have an article about what they are experiencing with their vehicle. Make sure you have that information on your website.
If you need help in this area, please contact us! We’ll be glad to help!
News Works Marketing
A journey of a thousand sites begins with a single click. ~Author Unknown
Just a couple of years ago, in order to have the best SEO, auto repair shop owners (or the people they hired to help their SEO along) just stuffed their website full of adwords. It didn’t matter to them if the “articles” didn’t make sense. They just kept adding those key words!
Then along came “content marketing” and if your website articles didn’t make sense you quickly got pushed down the list in the search. Those who faithfully track their website’s success were amazed at how quickly those adwords were no longer helping like they used to.
SEO, like everything else in marketing, keeps changing. It may be subtle at first but before you know it, it can be a real game changer. What matters at this moment for SEO?
- Relevant content
- Mobile-friendly look
- Keep it short as consumers’ attention spans keep getting shorter
- Telephone numbers need to stand out
- Using video? The shorter the better
- Get your point across in a hurry
What does this tell us about marketing in general? You might fool consumers at first with “tricks” but it won’t last. Be authentic as that stands the test of the time.
I hope you have a wonderful 2016!
News Works Marketing